Most marketing strategy documents are unusable: forty slides of positioning that never turn into anything anybody does on a Monday. The useful version fits on a few pages and says what happens, in what order, and how you'll know it worked.
We start with your existing numbers: where enquiries came from over the last year, what a customer is worth, and what you're currently paying for. That usually settles the argument about channels before anyone has an opinion about it.
Strategy is included in every package. As a standalone piece of work it's quoted on scope, and you keep it whether or not you go on to use us.
What you get
What's included
Where customers come from
The actual sources of your last year of enquiries, which is often not what people assume.
What a customer is worth
Without this number, no decision about ad spend can be made properly.
Channel plan
Which two or three channels deserve the budget, and which to stop.
Twelve-month roadmap
In order, with what has to be true before each step.
Measurement
The handful of numbers worth watching, and where you'll see them.
Competitor position
What the businesses you lose customers to are doing that you aren't.
Pricing
What this costs
This service is part of every package. Prices are on the site, not behind a call.
Website
R2,750
per month, excl. VAT
You need a site that works and someone to ask. Not marketing, yet.
Marketing
R5,500
per month, excl. VAT
You have a business that works and nobody has time to market it.
Everything
R22,000
per month, excl. VAT
Multi-site groups, property firms and e-commerce brands who want one supplier.
Questions
Common questions
Do I need strategy if I just want posts?
You need something written down about who you're talking to and why. It does not have to be a project. In the packages it's a working document we revisit quarterly rather than a deliverable.
What if my numbers are a mess?
Common, and part of the job. Where the data genuinely isn't there we say so rather than inferring a story from nothing, and fixing tracking becomes the first action.
Tell us what you are trying to grow
We come back within one working day. If we are not the right fit, we will say so.
Get a quote