Paid advertising is the fastest way to find out whether your offer works. It's also the fastest way to spend R20,000 finding out nothing, if nobody has set up the tracking that tells you which clicks became customers.
So we start there. Conversion tracking wired properly, so a booking or an enquiry is attributed back to the campaign that caused it. Without that, everything after it is opinion. We've audited enough accounts to say that broken tracking is the normal state, not the exception.
Then we run the campaigns, Meta first for most local businesses, Google where there's real search demand: and report on cost per enquiry. Ad spend goes to Meta and Google directly from your own account. We never mark it up.
What you get
How we run ads
Tracking first
Conversion events, pixel and server-side where it matters. Nothing else is worth doing until a lead can be traced to its source.
Meta
Facebook and Instagram. Still the cheapest reach for most South African local businesses.
Search and Performance Max where there is genuine demand. Brand terms protected cheaply.
Creative that suits the platform
Made for the feed, not a repurposed print advert. Produced by the same team doing your content.
Your account, your money
Campaigns run in accounts you own, spend paid directly to the platform. If we part ways, the history stays with you.
Honest reporting
Cost per enquiry. If a channel is not working we say so, including when that means spending less.
Pricing
What this costs
This service is part of every package. Prices are on the site, not behind a call.
Website
R2,750
per month, excl. VAT
You need a site that works and someone to ask. Not marketing, yet.
Marketing
R5,500
per month, excl. VAT
You have a business that works and nobody has time to market it.
Everything
R22,000
per month, excl. VAT
Multi-site groups, property firms and e-commerce brands who want one supplier.
Questions
Common questions
What should I spend?
For a local business, R3,000 to R10,000 a month on Meta is enough to learn something. Below about R2,000 the platform cannot optimise and you're mostly paying for noise. Google usually needs more because the clicks cost more.
Is ad spend included in the packages?
No, and we're specific about that on every page. Management is in the package; the media budget goes straight to Meta or Google from your account. Agencies that bundle the two make it very hard to see what you're paying for.
Can you do ads only?
Yes, R4,500 a month. It works better alongside content, because ads run against a dead Instagram profile convert worse: but plenty of clients start with ads alone.
My previous agency showed great results and I saw no customers.
That's usually a tracking problem, and sometimes a definition problem: a "conversion" that is really a page view or a phone click. The audit is free and normally answers it in a week.
Also worth reading
Related services
Tell us what you are trying to grow
We come back within one working day. If we are not the right fit, we will say so.
Get a quote