A marketing agency that builds its own tools

Byter started in London in 2018, working mostly with restaurants and hospitality. Over the years that grew into a group that also builds software: a client portal, an analytics platform, a video production pipeline. We built them because the tools we wanted did not exist at a price our clients could justify.

Byter Africa is the South African arm, based in Cape Town and trading as part of Byter Ltd, the UK company. The offer here is deliberately different from the UK one. South African businesses are asked to choose between a freelancer who posts and an agency retainer starting around R12,000 a month, and a lot of good businesses can afford neither the risk of the first nor the price of the second.

AI genuinely changes that. It does not replace people who know what they are doing. It removes the hours that were always the expensive part: the drafting, the scheduling, the reporting, the chasing. What is left is the judgement, which is what you were paying a marketer for anyway.

So the prices are published, what is and is not included is written down, and clients hear when something is not working.