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ByterAfrica

Digital marketing for South African businesses

Everything a small business actually needs, run as one system rather than five suppliers who never speak to each other.

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Most South African SMEs end up with a social media freelancer, a web developer who has stopped answering, a Google Ads person who reports on clicks, and no single view of whether any of it produced a customer. Each is doing their job. Nobody is doing yours.

We run the whole thing as one system: content, search, advertising and the automations that connect them, reporting into one place. For most clients it works out below the same pieces bought separately, because the volume work is automated and because there's one team rather than four.

We publish our prices, which almost nobody in this market does. A website is R2,750 a month, marketing is R5,500, and everything together is R22,000. What is in each is on the pricing page.

What we run

Social media

Strategy and daily posting across the channels your customers use, approved by you before it goes out.

Search and AI answers

Ranking in Google, and getting quoted in AI Overviews and ChatGPT, which is increasingly where questions get asked.

Paid advertising

Meta and Google, judged on enquiries. Ad spend is paid to the platforms directly and is not part of our fee.

Content production

Photography and short-form video, shot on site. A shoot day every month on Everything; quoted separately on the other packages, and travel outside the Western Cape is extra.

Websites

Fast, built to convert, and maintained. From R18,500 as a one-off.

Automation and reporting

Review requests, follow-up and one dashboard showing what came in and from where.

What this costs

This service is part of every package. Prices are on the site, not behind a call.

Website

R2,750

per month, excl. VAT

You need a site that works and someone to ask. Not marketing, yet.

Marketing

R5,500

per month, excl. VAT

You have a business that works and nobody has time to market it.

Everything

R22,000

per month, excl. VAT

Multi-site groups, property firms and e-commerce brands who want one supplier.

See what is in each package

Common questions

What does digital marketing cost in South Africa?

Published South African pricing guides in 2026 mostly put agency retainers between R12,000 and R30,000 a month once content production and paid social are included, with larger agencies well above that and freelancers starting a few thousand rand lower. Ours are R2,750 for a website, R5,500 for marketing and R22,000 for everything, excluding VAT and ad spend.

Do you work outside Cape Town?

Yes. We're in Cape Town and work with clients in Johannesburg, Durban, Pretoria and smaller centres. Only shoot days need travel, and those are quoted separately outside the Western Cape.

Is there a contract?

Website is month to month. Marketing has a three-month minimum and Everything six, because the setup takes a few weeks and there is nothing useful to judge before that.

Who owns the accounts and the content?

You do, always. Your ad accounts, your Google Business Profile, your channels, and everything we produce. If we part ways you keep all of it. We've picked up too many clients whose previous agency held their assets hostage.

Tell us what you are trying to grow

We come back within one working day. If we are not the right fit, we will say so.

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